What they

say.

People I worked with

Daniel is a gifted creative and extremely talented conceptual Creative Director, as well as a wonderful person to work with. Part of my job as a Global Brand Communications Director is spotting great creative talent to produce world-leading and award winning campaigns. Daniel is a sought after creative force and has a line of agencies that would love to have him aboard. Daniel have many times showed me that he got a exceptionally talent. I would be honored if he one day chose to join the creative team at Nike.

Enrico Balleri
VP Global Brand Communication

I had the pleasure of working with Daniel twice over my career, both at Droga5 and at Mother New York. As head of innovation, I always look for challenges for me and the team.

Daniel has always brought the next level of creative thinking and ideas that push the boundaries of innovation and marketing. And we also always have fun working together, and I can't wait for an opportunity to work together in the future.

Justin Durazzo
Head of Innovation

"There are many creative directors with great digital work in their portfolios that only benefit from their lack of involvement and interest.

Daniel is the real deal, and every project I've seen him work on has benefited greatly from his solid insight into the creative and the digital/social world. His creative vision is exceptional in terms of being able to put touches on projects that make them more innovative, better designed, and more successful.

He's great to work with, as well, both funny and genuinely nice."

Sosia Bert 
Integrated Program Manager

"Daniel has a unique gift for understanding what works and what people like, and it can only be described as his excellent taste and hand in the culture. His eyes for detail and storytelling make him an extraordinary talent in our line of work."

Wei Wei Dong
VP of Brand Creative

I enjoyed leading many creative projects with Daniel and seeing how he always got the best out of the creative teams. His input always got everyone excited about the work, motivating the teams, leading to many talked about and awarded projects.

Caprice Yu
Executive Creative Director
Head of Paid Advertising

I    worked              for

"As one of the first partners of 180 Amsterdam. I had the pleasure to work with Daniel. He was with us on the ride to growing 20 times our size and becoming one of the most creatively rewarded agencies in the world. Daniel was a leading creative that made this happen. He was a hard-working and loyal employee who gave every last drop to make the creative work reach excellence. Daniel has received several awards, and his work has often been written about in the industry press. Daniel's creative conceptual and Art Directing skills, vision, professionalism, knowledge of advertising, and ability to generate business are truly extraordinary. He is a rarity and a star in our industry, and he will make groundbreaking contributions to the advertising industry."

Peter Cline
Head of Production
Managing Director / Partner

"I worked with Daniel when I was the Global Director of adidas Digital Marketing - Sport Performance Division. I have worked with some of the most talented people in the industry. One of those people is Daniel Carlsson. Daniel has been one of our lead creative partners and a driving force behind some of the most innovative ideas and campaigns for adidas. He approached his job with enthusiasm, professionalism and the utmost creativity. He's ideas are not only innovative and engaging, they are commercially driven and have accounted for success for the adidas brand. Daniel worked with me on one of the biggest and most prestigious campaigns, the adidas Global World Cup campaign, "Every teams needs...". Daniel was one of the main people behind the concept and did some incredible work for us. The campaign went live in over 20 different international markets. And was agreat success. Nowadays, advertising and global brands employ teams of multi- culturedtalents working on worldwide campaigns. And they need to have great understanding of digital marketing in a global context. Daniel has consistently proven he understands global marketing and the nuances that drive cultural adoption from country to country.

Justin Acuff
Global Director of Digital Marketing

"My experience of Daniel is that he is an important creative force with highly contagious energy and positive spirit. As a team member, he contributed beyond any expectation. Daniel is not afraid to find new ground. His concepts are not restricted to one media but are applicable to everywhere the brand's consumer exists. He has a great capability to create campaigns out of the strategic goals of the client and he takes great pride in the achievements of the client's brand. This perspective has generated both immediate and sustainable success for the clients he worked for. I am looking forward to seeing new advertising trends take form and develop in the next few years in the hands of Daniel Carlsson."

Paul Malmstrom
Founding Partner / CCO

Worked   for           me

"Daniel hired me straight out of school and allowed me to prove myself at the highest level of creativity. Daniel built a unique team atmosphere, making it fun to go to work. He made it feel like we were all friends working together to create something new and magical."

Afshin Moeini
Creative Director

"Daniel always looked out for the team, creating a safe environment where people could develop and grow under his leadership."

Nexus Cook
Content Strategist

"I want to give a shoutout to my former boss, Daniel. He took me under his wing straight out of school and helped me become the creative professional I am today. Daniel wasn't just a boss but also a mentor who believed in my potential. And I have much of my professional care to thank him for. And I still come to him for advice and thoughts. And my mother likes him a lot also."

Alexander Nordling
Global Head of Creative