About

I'm an accomplished Creative Director with two decades of experience in global advertising. I am deeply passionate about creativity, culture, and innovation.

As a Leader, I've achieved remarkable results. At Mother New York, I reshaped our approach to integrated storytelling, earning over 25 major awards and adding tech giants like Google and Microsoft to our client list. Later at McCann Worldgroup, I transformed MRM into a creative powerhouse, securing over 50 international awards. In 2019, I took the role of Executive Creative Lead for USPS at McCann Worldgroup, leading an integrated approach, overseeing six agencies under the Worldgroup umbrella.

As a Creative, my work has left a lasting mark on the industry. Projects like 'Operation Santa' for USPS and 'The Self Destructing Book' have won presti- gious awards and gained widespread recognition, and campaigns for CB2 and adidas set new standards in advertising.

Experience

Droga 5 
Creative Direction - Freelance
Quickly integrated into workflows across multiple accounts to develop and oversee campaigns for Meta and Chase Sapphire.

McCann World Group, New York
SVP, Group Creative Director 
Transformed MRM into a creative-focused department during a 4-year tenure. Led the team to win 50+ international awards, including recognition from Cannes Titanium and Tribeca Film Festival. Also served as Executive Creative Lead for USPS, overseeing a cross-functional team of 40+ creatives across multiple agencies.

Google / Superfly
Creative Director for Google I/O 2016
Led the transformation of Google's Developer Conference into a 7,000-person three-day festival. Collaborated with various Google brands to achieve their vision, resulting in the event being recognized as 'The Most Innovative Meeting of 2016' and setting the blueprint for future Google I/O conferences.

Mother New York
Creative Director/ Integrated Creative Lead
Established and led the agency's creative digital branch, building
an integrated creative department from the ground up. Managed accounts including Google, Microsoft, Stella Artois, and others, resulting in over 25 awards for integrated work. Played a key role in developing digital and traditional creative work, as well as winning new business pitches.

180 Amsterdam
Art Director / Sr.Art
Played a vital part in groundbreaking global work for adidas, elevating them above Nike in sports advertising for the first time. Created award-winning campaigns like the 2010 Football Campaign and the adidas Bounce Campaign, along with collaborations with Stella McCartney for adidas' first fashion partnership, earning the agency the title of Independent Agency of the Year, three years running. Led projects for Amnesty International, Omega Watches and helped establish 180 Amsterdam's new digital agency “Riot”.

RECOGNITION

Andy Awards
Art Director’s Club
AWWWARDS
Cannes Lions
Clios
Communication Arts
D&AD
Effie
Eurobest
FWA
New York Festival
Telly Awards
Tribeca Festival
Webbys

EDUCATION

Hyper Island, Sweden
Bachelor, Digital Creative
2002 - 2004

Växjö University, Sweden
Media Technology
2000 - 2002

PRESS

Adage
Communication Arts
Creative Review
Campaigns
Creative Sandbox
Digital Arts
FastCompany
Resume
Shoots
Mashable
New York Times
WIRED

Sincerely                             Yours 
                                             Daniel 

Email: danielcarlssonberlin@gmail.com
Instagram: @daniel.carlsson.berlin