DANIEL
CARLSSON

CREATIVE
DIRECTOR

I’m a global creative leader with twenty years experience on some of the world's largest and most iconic brands.

Round-Scroller-copy
3
that
new-tech
storytelling
Selected ProjectsSelected ProjectsSelected Projects

USPS - Operation Santa
Advertising

USPS – Operation Santa
USPS - Operation Santa

James Patterson - The Self-Destructing Book
Advertising

James Patterson – The Self-Destructing Book
James Patterson - The Self-Destructing Book

CB2 - APT CB2
Project type

CB2 – APT CB2
CB2 - APT CB2

adidas - World Cup 2010
Project type

adidas – World Cup 2010
adidas - World Cup 2010

adidas - Stella McCartney
Project type

adidas – Stella McCartney
adidas - Stella McCartney

Google - Reinventing I/O
Project type

Google – Reinventing I/O
Google - Reinventing I/O
↓ MORE ↓ PROJECTS↓ MORE ↓ PROJECTS↓ MORE ↓ PROJECTS
ZAHA HADID → 520 WEST 28TH →ZAHA HADID → 520 WEST 28TH →ZAHA HADID → 520 WEST 28TH →
ADIDAS ← RUNNING ←ADIDAS ← RUNNING ←ADIDAS ← RUNNING ←
USPS → HOLIDAY CAMPAIGN →USPS → HOLIDAY CAMPAIGN →USPS → HOLIDAY CAMPAIGN →
ADIDAS ←STELLA MCCARTNEY←ADIDAS ←STELLA MCCARTNEY←ADIDAS ←STELLA MCCARTNEY←
MICROSOFT ← 1MSQ ←MICROSOFT ← 1MSQ ←MICROSOFT ← 1MSQ ←
STELLA ARTOIS → CIDER →STELLA ARTOIS → CIDER →STELLA ARTOIS → CIDER →
I-worked
places
and-brnads

Droga 5
Freelance Creative Director
2021 - 2022  

Dentsu Creative
Executive Creative Director
2021

McCann World Group
SVP, Group Creative Director
2017 – 2021 

Google / Superfly
Creative Director for Google I/O
2016

Mother New York
Integrated Creative Lead  
2012 – 2016

Beverages
Absolut Vodka 
Amstel
Bacardi
Becks
Michelob Ultra 
Stella Artois
Smirnoff
Tanqueray 
Whitepike Whisky

Sport
adidas 
Nike

Fashion
adidas original
Calvin Klein
Dolce & Gabbana
Hunkemöller
Lee Jeans
Omega Watches
Target 

Cars
BMW
MINI Cooper 
Opel 
Volkswagen
Volvo

Technology
Facebook / META
Google
Microsoft 
Motorola
Nokia
Time Warner Cable
Samsung
Sony
SVT
Tele2 
Verizon
Virgin Mobil

More
Amnesty Europe
Burger King
CB2 
DHL
Durex Condoms
Red Cross
Zaha Hadid
USPS

KeepPScrolling2

Wieden + Kennedy 
Freelance Senior Creative

DDB Tribal
Freelance Senior Creative


TBWA
Freelance Senior Creative

And won some stuff 

Grey
Freelance Senior Creative

180 Amsterdam
Art Director
2003 – 2010

talked a bit

Webby Awards
Guest Lectures

Miami Ad School
Guest Lectures

Cannes Lions
Titanium Presentation

HyperIsland
Guest Lectures

Art Directors Club 
Presentation

Berghs
school of communication
Guest Lectures

Cannes Lions
3 x Silver Lion
2 x Bronze Lion
1 x Titanium SL
10 x Shortlists 

One Show
3 x Gold Pencil 
2 x Silver Pencil 
2 x Bronze Pencil 
11 x Merit 

New York Festival
1 x Gold
2 x Silvers
2 x Bronze

Epic Awards 
1 x Silver
2 x Bronze

Tribeca Film Festival

Webby Awards
8 x Winner
12 x Nominee

Clio
3 x Gold
2 x Silver 
3 x Bronze 
6 x Shortlist

D&AD
1 x Wood Pencil
2 x Yellow Pencil

FWA
4 x SOTD
3 x MSOTD
1 x Adobe Cutting Edge Award
1 x Adobe Cutting Edge Award of the Year

Art Directors Club 
2 x Gold
1 x Silver
3 x Shortlists

Awwwards
2 x Win

Effies
1 x Gold
2 x Silvers
3 x Bronze

Cristal
3 x Gold
1 x Silvers

Echos
2 x Gold
3 x Silvers
3 x Bronze

 



Eurobest
1 x Gold
2 x Silver 
2 x Bronze 
6 x Shortlist

IAC Awards
4 x Best of Show 
1 x Best Campaign 
1 x Online Online Campaign

Cresta Awards
2 x Silver 
2 x Bronze 
6 x Shortlist

Let's talk

Let's talk

Let's talk

Let's talk

Sincerely Yours, Daniel ·Sincerely Yours, Daniel ·Sincerely Yours, Daniel ·
View