About

I'm an accomplished Creative Director with two decades of experience in global advertising. I am deeply passionate about creativity, culture, and innovation.

As a Leader, I've achieved remarkable results. I’ve driven transformational results across agencies and brands. At Mother New York, I reshaped our approach to integrated storytelling, earning 25+ major awards and expanding the client roster to include Google and Microsoft. At McCann Worldgroup, I transformed MRM into a creative powerhouse, securing 50+ international awards, and in 2019 served as Executive Creative Lead for USPS, overseeing six agencies across the Worldgroup ecosystem. Most recently at ATTN, I led a full creative transformation, rebuilding the department into a lean, modern, social-first team. I scaled and structured a team of 15+ creatives, embedded AI into daily workflows, and helped spark a creative breakout that put ATTN on the industry map for the first time, earning nominations for Ad Agency

As a Creative, my work has left a lasting mark on the industry. Projects like 'Operation Santa' for USPS and 'The Self Destructing Book' have won prestigious awards and gained widespread recognition, and campaigns for Google and adidas set new standards in advertising.

Experience

ATTN
Executive Creative Director / Department Lead
At ATTN,  I led a creative transformation to build a lean, social-first team focused on ideas, culture, and platform-native storytelling. I scaled a team of 15+ creatives, introduced a new operating model, and embedded AI into daily workflows. I oversee always-on social AOR, paid social, and brand work for Google Pixel, Amazon, Meta, TikTok, Apple, Cocomelon, and Pinterest. Leading big, culturally relevant ideas. This shift made ATTN its first industry nominations
as Ad Agency of the Year, Breakthrough Agency, and Social Media/Influencer Agency of the Year. 

Droga 5 
Creative Direction - Freelance
Spent two years as a freelancer at Droga5. Quickly integrated into workflows across multiple accounts to develop and oversee campaigns for brands like Meta, LinkedIn, and Chase Sapphire.

McCann World Group, New York
SVP, Group Creative Director 
Transformed MRM into a creative-focused department during a 4-year tenure. Led the team to win 50+ international awards, including recognition from Cannes Titanium and Tribeca Film Festival. Also served as Executive Creative Lead for USPS, overseeing a cross-functional team of 40+ creatives across multiple disciplines, including Advertising Campaigns, Social, PR, Direct, and Design.

Google / Superfly
Creative Director for Google I/O 2016
Led the transformation of Google's Developer Conference into a 7,000-person three-day festival. Collaborated with various Google brands to achieve their vision, resulting in the event being recognized as 'The Most Innovative Meeting of 2016' and setting the blueprint for future Google I/O conferences.

Mother New York
Creative Director/ Integrated Creative Lead
Established and led the agency's creative digital branch, building
an integrated creative department from the ground up. Managed accounts including Google, Microsoft, Stella Artois, and others, resulting in over 25 awards for integrated work. Played a key role in developing digital and traditional creative work, as well as winning new business pitches.

180 Amsterdam
Art Director / Sr.Art
Played a vital part in groundbreaking global work for adidas, elevating them above Nike in sports advertising for the first time. Created award-winning campaigns like the 2010 Football Campaign and the adidas Bounce Campaign, along with collaborations with Stella McCartney for adidas' first fashion partnership, earning the agency the title of Independent Agency of the Year, three years running. Led projects for Amnesty International, Omega Watches, and helped establish adidas' first social agency “Riot”.

RECOGNITION

Ad Age
Andy Awards
Art Director’s Club
AWWWARDS
Cannes Lions
Clios
Communication Arts
D&AD
Effie
Eurobest
FWA
New York Festival
Telly Awards
Tribeca Festival
Webbys

EDUCATION

Hyper Island, Sweden
Bachelor, New Media Design

Växjö University, Sweden
Media Technology

PRESS

Adage
Communication Arts
Creative Review
Campaigns
Creative Sandbox
Digital Arts
FastCompany
Resume
Shoots
Mashable
New York Times
WIRED

Sincerely                             Yours 
                                             Daniel 

Email: danielcarlssonberlin@gmail.com
Instagram: @daniel.carlsson.berlin