About 

I have over 20 years of experience in global advertising. I am a passionate believer in creativity, culture, and the power of innovation.

As a leader, my track record speaks for itself. In 2012, I joined Mother New York as an integrated creative lead; during that time, I transformed the agency's creative approach to integrated storytelling, resulting in Mother New York winning over 25+ major integrated awards during my leadership. I also led new business initiatives and added tech brands like Google and Microsoft to the agency-client portfolio. In 2017, I joined McCann Worldgroup with a new challenge of transforming McCann's digital production arm, MRM, into an idea-driven creative department. My work has been recognized, from the Cannes Titanium jury, to the Tribeca Film Festival and the US Patent Office, where I hold two innovation patents. Over my three years of leadership, the team won over 50+ major international awards. In 2019 I took a new role as the Executive Creative leadership for USPS for McCann Worldgroup (5 agencies), leading a team of 30+ creatives.

As a creative, I have created dozens of campaigns that have shaped the future of the industry; "Operation Santa" for USPS has been recognized by the Cannes Titanium jury and won both Cannes Lion in Creative Data and PR. The work has been featured in every major news outlet, from CNN to New York Times. It has won over 35+ awards, the latest being the Documentary film "Dear Santa" Directed by Dana Nachman in the 2021 Tribeca Film Festival. In 2014 "The Self Destructing Book" was written up as a "Game Changer" by the New York Times and "A new way of Storytelling" by Wired Magazine while also being awarded in Cannes Lions PR and Campaign Of The Year award. My work for CB2 - "APT CB2" "Reimagined how social media could be used in advertising"  Fast Company said it "it took the Pinterest dream into reality." The 2010 global World Cup campaign for Adidas, "Every Team Needs" was inducted into Lürzer's Archive Hall of Fame of Sport campaigns.

EXPERIENCE 

Droga 5 
Current
New York
Creative Direction - Freelance

McCann World Group
New York
SVP, Group Creative Director  

Google / Superfly
Creative Director for Google I/O 2016

Mother
New York
Creative Director
Integrated Creative Lead

180
Amsterdam
Art Director / Sr.Art

RECOGNITION


Andy Awards
Art Director’s Club
Cannes Lions
Clios
Communication Arts
D&AD
Effie
FWA
New York Times
Mashable
One Show
Tribeca Festival
Webbys

Sincerely                             Yours 
                                             Daniel 

Email: danielcarlssonberlin@gmail.com
Instagram: @daniel.carlsson.berlin