Google Pixel - TikTok

Entertainment that just happened to
be advertising. 

To win over Gen Z, we couldn’t rely on traditional marketing. Instead, we put culture first, meeting a new generation where their attention actually lives.

By showing up natively on TikTok, We moved at the speed of the internet, spotting trends early, reacting fast, and turning Pixel’s features into stories people wanted to watch, share, and talk about. Partnering with creators who know the platform inside and out, we created entertainment that just happened to be advertising, making Pixel part of the cultural conversation.
 
 

Case Film

Pixel VS....

Get noticed by challenging everything. 

43.3 M

Pixel VS Camping
Camping is made much less itchy with Pixel. #Google#GooglePixel #Camping

197.7 M

Pixel VS What He Thinks 
Girl is BUSY. Thankfully voice typing is here to help. #Google#GooglePixel

2.6 M

Pixel VS Vision Even 20/20 vision can’t match #Google #GooglePixel

Product Stories

That people actually watch, told in the language of the internet.

80.8 M

The Dog Run 
#ActiveStabilization
#GooglePixel

54.6 M

The Fish Wall
#MagicEditor #GooglePixel

3.9 M

Thinking of buying a Google Pixel? Don’t, it’s too perfect.
#ClearCalling #Google #GooglePixel

Co Creators

Then they have fun with
the product. The audience does too. 

@Plant Kween

@Giannis Antetokounmpo

@Doechii

45m

3X

Organic Views

Video Completion