Giving away
a piece of
The Hamptons
Stella Artois Cidre
Hamptons Picnic Properties
Cider is the perfect day drink. It’s cool and crisp and best enjoyed in the sun. While Europeans were well versed in the art of cider, it turns out Americans had no idea. One place New Yorkers associate with a day of sunny leisure is the Hamptons, so we launched Stella Artois Cidre by giving away a slice of it.
The TVC turned into an interactive video experience, a "live" phone interview with the President himself to get your application for a chance to get the estate. The story developed differently depending on the answers.
To ensure we sealed the deal, we partnered with New York’s most famous real estate brokers and got our property on Million dollar listings.
A series of pre-rolls were also created to promote the Hamptons Picnic Properties.
