Launching
adidas first
design collaboration
Launching the adidas and Stella McCartney collaboration was about breaking away from the mentality that sports clothes can't be fashionable.
This was adidas first design collaboration and the beginning of a new partnership area between adidas and creators.

LOCATION - SOHO ADIDAS STORE, NEW YORK, USA

LOCATION - LONDON, ENGLAND

VOUGE - SEPTEMBER ISSUE

TOKYO - SUBWAY STATION

BERLIN - SUBWAY STATION

ART WORK - PHOTOGRAPH - MARY MCCARTNEY


