Launching
adidas first
design collaboration

Launching the adidas and Stella McCartney collaboration was about breaking away from the mentality that sports clothes can't be fashionable.
This was adidas first design collaboration and the beginning of a new partnership area between adidas and creators. 

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LOCATION - SOHO ADIDAS STORE, NEW YORK, USA

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LOCATION - LONDON, ENGLAND

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VOUGE - SEPTEMBER ISSUE

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TOKYO - SUBWAY STATION

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BERLIN - SUBWAY STATION

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ART WORK - PHOTOGRAPH - MARY MCCARTNEY

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Sincerely Yours, Daniel ·Sincerely Yours, Daniel ·Sincerely Yours, Daniel ·
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