Launching
adidas first
design collaboration
Launching the adidas and Stella McCartney collaboration was about breaking away from the mentality that sports clothes can't be fashionable.
This was adidas first design collaboration and the beginning of a new partnership area between adidas and creators.
LOCATION - SOHO ADIDAS STORE, NEW YORK, USA
LOCATION - LONDON, ENGLAND
VOUGE - SEPTEMBER ISSUE
TOKYO - SUBWAY STATION
BERLIN - SUBWAY STATION
ART WORK - PHOTOGRAPH - MARY MCCARTNEY