We all have
our reasons
to run.
adidas has historically used famous marathon runners for marketing their running line. For the first time, we made a running campaign by the everyday runner for the everyday runner.
"My Running Thing" is based on real insights from the everyday running community. We traveled worldwide to the most significant running events and interviewed and filmed thousands of everyday runners. Street photographer Mark Cambole caught real moments during the races. Their stories and images became the foundation for this work.
There are just as many reasons to run as racing bibs.
OOH - SUBWAY STOP BY LONDON MARATHON, RACE DAY
DPS - RUNNERS MAGAZINE
Stories based on insights from running the New York Marathon were used around the city during that marathon.
WALL TAKEOVER GREENPOINT,
NEW YORK MARATHON, AFTER RACE DAY
BOSTON CENTER, MARATHON WEEK.
NEW YORK CITY, YELLOW TAXI, MARATHON WEEK.
EXPERIENCE AFTER THE FINISH LINE
RUNNERS TUNNEL
Here, they could write their stories from the races minutes after finishing.
