APT CB2 ONE
APARTMENTS DESIGNED BY MILLIONS
The world's first social media campaign on Pinterest. For their first campaign, home design brand CB2 wanted to spread brand love further than ever with a huge social media idea that would get the design committee talking. So we headed to Pinterest, the hub for inspiration and dreams. And turned the community into a design collective.
Five influential
designers
and one empty
New York loft.
Over five days, with the help of Pinterest, people came together and decorated five rooms.
HOW IT WORKED
The designers pinned their favorite designs and products on Pinterest.
And over a million people joined to vote and collaborate on what was going into the apartment.
LIVE STREAM
The progress was live-streamed in a 5-day event.
The final designed rooms were used in print ads and catalogs.
Together with CB2, the world's first crowd-sourced apartment was designed.
